Chief Marketing Officer (CMO) - Yaqeen™
Location: London, United Kingdom (Initial Focus)
Yaqeen is building an ecosystem of AI-powered tools designed to help the next generation of Muslims navigate their faith and lifestyle with confidence and clarity. We are driven by a mission to empower this large, digitally-native demographic with instant, reliable, and context-aware answers, moving beyond simple search to create an AI companion for the modern world. Our foundational product is the Yaqeen Search Engine, providing authentic information from a curated list of verified Islamic sources. Future products in our ecosystem include the Yaqeen Halal-Verse (an AI guide to Halal living and product verification), Yaqeen Deen-AI (a personal AI tutor for learning), and Yaqeen Wealth (AI tools for ethical investing and Zakat calculation).
The global Muslim population is approximately 2 billion, with 60% under the age of 30, representing a massive, digitally-native user base and driving a projected $3.2 Trillion Halal market by 2024. As a data-driven entity operating at the intersection of Faith-Tech and AI, Yaqeen is uniquely positioned to capitalise on this significant opportunity.
The Role
Yaqeen is seeking a highly accomplished and results-oriented Chief Marketing Officer (CMO) to join our executive leadership team. This is a critical, senior-level role demanding a strategic leader capable of building a world-class marketing function from the ground up.
The immediate and primary directive will be to successfully introduce the Yaqeen brand to potential advertisers, sponsors, and strategic partners within the UK market. Following this, the CMO will spearhead our expansion into key international markets, including Europe, the Middle East and North Africa (MENA), and North America.
The CMO will be responsible for defining and executing a comprehensive global marketing and communications strategy, ensuring the brand's integrity and authenticity are maintained.
Key Responsibilities
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Executive Leadership and Strategy: Define the long-term global marketing strategy, brand positioning, and corporate communications for Yaqeen, ensuring alignment with our data-first business model and ethical AI commitment.
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Commercialisation and Revenue Generation (UK Focus): Develop and implement a targeted B2B marketing strategy to attract major brand advertisers and corporate sponsors in the UK. This includes creating compelling, data-backed value propositions for utilizing the Yaqeen platform and user data insights for targeted outreach.
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Global Expansion: Plan and lead the brand launch and user acquisition campaigns for subsequent target markets (Europe, MENA, North America).
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Data-Driven Marketing: Partner with product and engineering teams to leverage proprietary user data for market insights, campaign optimization, and to prove ROI to advertising partners.
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Brand and PR: Manage all external communications, public relations, and media relations to enhance brand visibility and thought leadership within the technology and faith communities.
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Team Building: Recruit, mentor, and lead a high-performing global marketing and communications team.
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Budget Management: Own and manage the entire global marketing budget, ensuring maximum efficiency and impact.
Qualifications and Skills
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Experience: Minimum of 10 years of progressive marketing experience, with at least 5 years in a senior leadership role (VP of Marketing or CMO), ideally within a high-growth technology, data, or platform company.
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Financial Acumen: Proven experience in a highly demanding corporate environment, such as major financial institutions (e.g., J.P. Morgan, Deutsche Bank) or top-tier consultancies, demonstrating rigor in strategic planning and execution.
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Commercial Success: Demonstrable track record of successfully launching new products or services, commercializing digital platforms, and generating significant B2B advertising revenue.
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Global Perspective: Experience leading marketing efforts across multiple international regions, with a strong understanding of market entry strategies.
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Data and Tech Proficiency: Deep understanding of digital advertising technologies, data analytics, user acquisition funnels, and performance marketing metrics.
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Cultural Competence: A high degree of cultural intelligence and professional sensitivity in navigating global markets, particularly those with a focus on faith-based or ethical consumers.
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Education: An MBA or equivalent advanced degree in Marketing, Business, or a related field is highly preferred.
Added Advantage
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Proficiency in one or more of the following languages: Arabic, Bengali, Hindi, Urdu, French, Spanish, German, or Malay.
Compensation and Benefits
The successful candidate will receive a highly competitive executive compensation package that reflects the importance and demands of this role.
This package will include:
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A significant base salary.
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Performance-based cash bonuses.
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Substantial equity stake in Yaqeen, with shares vesting upon the company's anticipated Initial Public Offering (IPO) between 2027 and 2028.
This is a unique opportunity to lead the global brand narrative for a data-first company serving one of the world's fastest-growing and most digitally-engaged communities. Email your interest, a covering letter and a resume (CV) to: hello[at]yaqeenonline.com
