Advertisement

Yaqeen Social is a project of YaqeenOnline.com

Yaqeen Blog

shopping (2)

Top 10 U.S. Grocery Websites: 2025 Market Analysis and Rankings

Posted by gwire.news on December 24, 2025 at 1:15

Strategic navigation of the U.S. online grocery market in 2025 requires a clear understanding of the platforms leading in both web traffic and digital sales volume. The market has matured into a hybrid ecosystem where traditional brick-and-mortar giants compete directly with pure-play digital marketplaces. Based on verified data from Similarweb, Semrush, and Capital One Shopping for late 2025, the following are the top 10 most visited and transacted grocery websites in the United States.

1. Walmart: The Market Share Leader 🛒

Walmart is the undisputed king of U.S. grocery e-commerce, commanding a 29% market share with projected online grocery sales exceeding $71 billion. Its platform benefits from a massive physical network that facilitates seamless curbside pickup and delivery.

2. Amazon (including Amazon Fresh & Whole Foods) 📦

Amazon remains the primary digital-first competitor with a 22% market share. The integration of Whole Foods' "365" brand and the expansion of Amazon Fresh delivery zones make it a top destination for urban and suburban households.

3. Instacart: The Aggregator Authority 🚗

As the leading third-party delivery platform, Instacart partners with over 1,400 retail brands. In 2025, it ranks as a top-three destination for grocery-specific traffic, serving as the digital storefront for local grocers nationwide.

4. Kroger: The Traditional Retail Titan 🍎

Kroger is the nation's largest traditional grocery chain and a top-five e-commerce player. Its website is a hub for digital coupons and a sophisticated loyalty program that drives high repeat-purchase rates.

5. Costco: The Bulk-Buy Digital Powerhouse 🏗️

Costco's e-commerce growth has surged, topping 20% growth in 2025. Its website is the primary destination for bulk grocery orders and high-value pantry staples for both families and small businesses.

6. Target (via Shipt) 🎯

Target has leveraged its acquisition of Shipt to provide ultra-fast same-day delivery. Its grocery segment has seen consistent growth, appealing to a "lifestyle-focused" demographic that values curation and convenience.

7. Aldi US: The Discount Disruption 📉

Aldi’s digital presence has climbed the rankings in 2025 as consumers prioritize value. Its website, supported by Instacart logistics, offers the same low prices online that are found in its physical "no-frills" stores.

8. Publix: The Southeast Powerhouse 🍊

Despite its regional focus, Publix maintains enough traffic to break the national top 10. Known for high-quality private-label goods (like the "Pub Sub"), its digital portal is a leader in regional grocery engagement.

9. Safeway (Albertsons Companies) 🏢

Safeway, as part of the Albertsons umbrella, utilizes its FreshPass subscription to drive digital loyalty. Its website is a major hub for the West Coast and Mid-Atlantic markets.

10. H-E-B: The Texas Digital Giant 🤠

H-E-B consistently outperforms national chains in digital satisfaction and regional market share. Its website is a cornerstone of the Texas grocery market, offering highly localized product selections and delivery.

📊 Online Grocery Market Snapshot: 2025

Website Primary Digital Strength Estimated Market Share
Walmart Pricing & Logistics 29.0%
Amazon Delivery Speed & Tech 22.0%
Kroger Loyalty & Coupons 9.9%
Target Same-Day Convenience 4.5%
Albertsons Regional Dominance 3.2%

Strategic Insights for 2025

  1. Pickup vs. Delivery: While delivery holds a 45% share, curbside pickup remains the "budget-friendly" alternative that fuels Walmart and Kroger’s high traffic.

  2. Private Label Surge: In 2025, grocery websites are prioritizing their own brands (like Amazon Saver or Kroger’s Field & Vine) to combat inflation and increase margins.

  3. Third-Party Integration: Most traditional grocers (Aldi, Publix, Safeway) now rely on deep technical integrations with platforms like DoorDash and Uber Eats to power their fulfillment.

🔗 Reliable & Reputable Sources

Read more…

Modest & Mindful: Top 10 Sustainable Fashion Brands for Gen Z in 2026

Posted by Tasnim Rahman on December 20, 2025 at 17:25

Sustainable modest fashion has evolved into a movement that balances spiritual values with ethical responsibility. For Gen Z Muslim women, the priority in 2025 is no longer just finding a dress that covers—it is finding a brand that protects the planet and the workers behind the seams. While industry giants like Modanisa have pioneered accessibility, the modern "connected generation" is shifting toward transparent, slow-fashion labels that prioritize GOTS-certified organic cotton, recycled fibers, and fair-wage production.

🌿 Top 10 Sustainable & Reputable Modest Fashion Brands (2025)

1. Kotn

Kotn is a certified B Corp that has revolutionized the modest basics market. By working directly with small-scale cotton farmers in the Nile Delta, they ensure total traceability. Their high-neck jerseys and midi-to-maxi silhouettes are Gen Z favorites for "quiet luxury" layering.

2. Veiled Collection

Veiled has rapidly become a Gen Z staple by blending trend-forward "clean girl" aesthetics with modest requirements. They have recently integrated more sustainable fabrics into their "Timeless" line, focusing on durability to combat fast-fashion waste.

3. Haute Hijab

Known as the gold standard for headwear, Haute Hijab is deeply committed to Ihsaan (excellence). Their "Woven" collection is crafted from sustainably produced bamboo fibers, offering a breathable, eco-friendly alternative to synthetic chiffons.

4. Aab Collection

Aab is a premium UK-based brand that avoids mass production. Their DNA is rooted in "fairness and responsibility," utilizing natural, flowing fabrics like silk and fine cotton. They are highly rated for their intricate, artisan-made embroidery that lasts for decades.

5. Louella by Ibtihaj Muhammad

Founded by US Olympic medalist Ibtihaj Muhammad, Louella focuses on domestic manufacturing in the United States. By keeping production local, they significantly reduce their carbon footprint and ensure ethical labor standards for their vibrant, fresh designs.

6. Modanisa (Sustainable Collections)

As the world’s largest modest platform, Modanisa is moving toward sustainability through exclusive partnerships. Their Rabia Z x Modanisa collection specifically focuses on breathable, nature-friendly materials and timeless designs intended to stay in your wardrobe for years.

7. SHUKR

SHUKR was one of the first brands to champion "sweatshop-free" modest clothing. They specialize in natural fibers like linen and organic cotton, providing high-quality wardrobe staples that cater to both professional and casual Gen Z lifestyles.

8. Pact

While not an "Islamic" brand, Pact is a top recommendation for modest Gen Z women due to its GOTS-certified organic cotton. Their maxi skirts, long-sleeve basics, and leggings are essential for building a sustainable, modest capsule wardrobe.

9. Saba Modest

Based in Indonesia, Saba Modest focuses on "slow fashion" and meticulous craftsmanship. They prioritize high-quality control and timeless silhouettes, ensuring that every garment is an investment piece rather than a seasonal trend.

10. The Hijab Souq

A reputable North American brand known for its community-first approach. They offer exclusive prints and have been steadily increasing their focus on premium, long-lasting fabrics to discourage the "disposable" hijab culture.

📋 Sustainability Checklist for the Modest Buyer

When shopping for 2026, look for these three key indicators of a truly sustainable brand:

Indicator What to Look For Why it Matters
Certifications GOTS, B Corp, OEKO-TEX Guarantees organic materials and ethical labor.
Material Transparency Tencel, Bamboo, Recycled Polyester These fibers require significantly less water and chemicals.
Circular Programs Take-back or Repair programs Keeps clothing out of landfills by encouraging reuse.

Why Sustainability is the New Modesty

For many Gen Z Muslims, the concept of Tayyib (wholesome/pure) is as important as Halal. Choosing sustainable brands is an extension of spiritual stewardship over the earth. By supporting these ten brands, you are ensuring that your fashion choices align with both your identity and your ethics.

Read more…
Yaqeen Social™ is currently in beta/invite only. We're legit still building, so expect a few bugs or occasional data hiccups.