While the world was looking at Silicon Valley, the Baltics quietly built a "Silicon Valley of the North." And leading that charge is Latvia. With a startup-friendly visa, a close-knit founder culture, and a surge in H1 2025 funding that jumped over 600% year-on-year, Riga is no longer just a historic gem—it’s a global tech hub.
Here are the 10 Latvian startups that are not just surviving in 2025, but redefining their industries at scale.
1. Fyul (The Printful/Printify Merger)
The biggest news of 2024 was the "impossible" merger of the two print-on-demand giants. Now operating under the name Fyul, this entity is the undisputed king of the creator economy. By combining the infrastructure of Printful and the massive marketplace reach of Printify, they’ve created a powerhouse that empowers millions of merchants globally.
-
Website: https://www.printful.com / https://www.printify.com
2. Origin Robotics: The Future of Sovereignty
In an era where defense tech is synonymous with national security, Origin Robotics is leading the "Dual-Use" revolution. Their precision-guided drone systems, like the BEAK, are cost-effective, battle-proven, and designed for the modern landscape. They aren't just building tech; they are building the security infrastructure for NATO allies.
-
Website: https://www.origin-robotics.com
3. Mintos: Democratizing Global Wealth
Mintos has evolved from a local fintech player into a European multi-asset investment platform. In 2025, they continue to lead the way in making fractional investing accessible to the "everyday person." Whether it’s loans or ETFs, Mintos is the go-to for retail investors looking for transparency and high-yield potential.
-
Website: https://www.mintos.com
4. Sonarworks: The Gold Standard in Audio
If you’ve listened to a Grammy-winning album lately, there’s a high chance Sonarworks was involved. Their SoundID technology calibrates speakers and headphones to ensure what the producer hears is exactly what the listener gets. With over 140,000 studios using their tech, they are the silent architects of modern sound.
-
Website: https://www.sonarworks.com
5. Aerones: The Wind Turbine Guardians
As the world pivots to green energy, Aerones has solved the massive "maintenance" problem. Their robotized solutions for wind turbine inspection and cleaning are faster, safer, and 10x more efficient than human climbers. They are the backbone of the renewable energy transition.
-
Website: https://www.aerones.com
6. Handwave: The Palm-Scan Revolution
Forget "Tap-to-Pay"—Handwave wants you to "Wave-to-Pay." Their biometric-as-a-service platform uses palm scans for payments and authentication. It’s faster, impossible to "lose," and is currently seeing massive adoption in retail and loyalty programs across Europe.
-
Website: https://www.handwave.eu
7. Jeff App: Financial Inclusion for the "Emerging World"
Jeff App is the fastest-growing startup in the region for a reason. They utilize alternative data (like smartphone metadata) to provide financial services to the unbanked in emerging markets like India and SE Asia. They are proving that Latvian tech can solve global problems of financial exclusion.
-
Website: https://www.jeffapp.com
8. Naco Technologies: The Green Hydrogen Catalyst
Naco is at the bleeding edge of DeepTech. They develop specialized nano-coatings that significantly reduce the cost of producing green hydrogen. By making hydrogen components more durable and efficient, they are clearing the path for the global "net-zero" goal.
-
Website: https://www.naco.tech
9. Swotzy: Logistics for the Modern Merchant
Shipping shouldn't be a headache, but for most SMEs, it is. Swotzy is a shipping platform that simplifies the "last mile" by automatically picking the most cost-effective and efficient carrier for every package. They are the "logic" behind the e-commerce boom.
-
Website: https://www.swotzy.com
10. Prime Prometics: Inclusive Beauty for the "Over 50s"
Breaking the mold of traditional tech, Prime Prometics is a "pro-age" cosmetics brand that has dominated Central Europe’s growth rankings. By focusing specifically on the needs of women over 50—a demographic often ignored by big beauty—they’ve built a loyal community and a massive e-commerce empire.
-
Website: https://www.primeprometics.com
The Bottom Line
Latvia’s 2025 dominance isn't an accident. It’s the result of a "small country, big ambition" mindset. Whether it’s in the trenches of defense tech or the labs of green energy, Riga is proving that innovation doesn't require a California zip code—it just requires a radical vision.
