Articles

Every second, millions of users search for answers, but for a significant portion of the global population, the results are a minefield of misinformation, explicit content, and algorithmic bias.

This is especially true for the world's nearly 2 billion Muslims—a young, digitally-native demographic driving a $3.2 trillion Halal economy. This is a market not just being underserved, but fundamentally misunderstood by Big Tech.

Yaqeen™ is changing this.

We are proud to announce the launch of the Yaqeen Mobile Search Engine v1.2, the world's first AI-powered, ethically-driven search platform built to provide this massive market with a trusted, family-safe digital environment.

The Market Failure of Modern Search

Incumbent search engines operate on a model that prioritizes engagement above all else, often at the cost of user safety and values. For families and faith-conscious users, this creates a constant need for vigilance.

This isn't a niche problem; it's a fundamental market failure. When

An analysis of AI-driven choice overload and an investment thesis for the 'Decision Integrity' economy

Abstract

This report re-evaluates psychologist Barry Schwartz's "Paradox of Choice" in the context of the modern AI revolution. We argue that the paradox, originally a theory of consumer dissatisfaction, has been amplified by technological innovation into a systemic psychological crisis. We analyse two primary AI modalities: 1) Curation AI (recommender systems), which, while promising to solve overload, instead creates an "illusion of control" and "passive acceptance," and 2) Generative AI, which introduces an "infinite canvas" of choice, leading to new phenomena such as "expertise fixation" in professionals and the "Braess's paradox" of information ecosystems. We present empirical evidence that this new, totalising choice architecture is decreasing quality of life by measurably diminishing cognitive function (via "cognitive offloading"), eroding personal agency (via "agency transfere