Modest fashion has transformed from a niche category rooted in religious and cultural values (such as Islamic principles requiring coverage, like the hijab and abaya) into a significant global movement. Driven by a growing Muslim consumer base and a broader search for inclusive, less body-revealing styles, the market is projected to be worth hundreds of billions of dollars.
This rise is fueled by social media influencers who showcase creative, stylish ways to layer and cover up, normalizing the look. In response, mainstream high-street and luxury brandsāincluding major namesāhave launched dedicated modest collections, incorporating loose silhouettes, long hemlines, and sophisticated layering into their designs. This shift reflects a desire for clothing that balances personal values, comfort, and elegance, effectively redefining global fashion standards.
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